منابع مشابه
Designing a model for attracting medical tourists to public hospitals of Tehran
Introduction: A phenomenon called medical tourism is one of the growing sectors of the tourism industry in the world today and it is considered as one of the attractive industries in the fields of economy, job creation, introduction of cultures and even creating political interests for countries. Iran, with its potential and actual capacities in the field of tourism as well as medicine and tr...
متن کاملsubmitting a model for attracting tourists to iran, based on service marketing mix factors
in spite rapid and increasing growth of international tourism industry and its importance in economy countries in the world (globe), unfortunately iran could not yet benefited from the economic advantages of this section and could not yet obtained a considerable share from its foreign currency. regarding the important role of the tourism in the world trade, and earning of about 10 percent (10%)...
متن کاملMeasuring Brand Image: Shopping Centre Case Studies
‘Branding’ is well known for consumer products. Power has shifted from manufacturers’ brands towards retailers’. Branding may become more important for shopping centres. The authors firstly investigated qualitatively. Shoppers described centres in ‘personality’ terms. One in-town centre was ‘dull, boring and old-fashioned ... not exciting, just OK’. A larger regional centre was ‘trendy, prestig...
متن کاملShopping behaviors of individual tourists from the Chinese Mainland to Hong Kong
Since 2003, the Hong Kong and the Chinese Mainland (CM) governments have established Individual Visit Scheme (IVS) which simplifies the process for CM people to visit Hong Kong. The resulting tremendous increase of CM tourists affects significantly the Hong Kong fashion retailing industry (HKFRI). In this research note, we study the challenges and opportunities brought by IVS for HKFRI. Recomme...
متن کاملNot Very Willkommen: the Internet as a Marketing Tool for Attracting German-Speaking Tourists to Non-European Destinations
The Internet can be a powerful cross-cultural incoming tourism communication tool if used in a proper way. Visitor images of destinations are important drivers of consumer choice and therefore, how destinations provide information to visitors is critically important to image formation. This text first looks at the general features of Internet as a cross-culture communication tool in tourism, ba...
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ژورنال
عنوان ژورنال: Management - Journal for theory and practice of management
سال: 2013
ISSN: 1820-0222
DOI: 10.7595/management.fon.2012.0037